Welcome to the part of my portfolio where words meet the stuff we actually interact with—products, services, brands we find ourselves coming back to. From writing detailed product descriptions for my vintage Etsy shop to creating web copy for local businesses, this is where I’ve flexed my skills in storytelling, strategy, and clear, useful communication. You’ll find everything from e-commerce listings to straightforward service site copy. This page brings together examples of work, highlighting how thoughtful storytelling and strategic messaging can make even the most technical product feel personal.
Alfano Mechanical
2025-Present (Freelance)
Web Content Writer
Alfano Mechanical
Kidfon
2019
Content Advisor, Editor & Proofreader
Netula LLC
Coming soon….
Kidfon is one of those rare projects that just makes sense. It’s a simple, thoughtful app that turns any smartphone into a kid-friendly, senior-friendly, or accessibility-focused device—no fluff, no fuss. Just clean design and smart features that help families stay connected and feel more secure. I helped bring the brand voice to life through clear, purposeful messaging that reflects what Kidfon is really about: keeping things simple, safe, and easy for the people who need it most….Read More
FindrsKeepersShop
2020-2022
Founder & Owner -Operator
FindrsKeeprsShop (Etsy)
I launched FindrsKeeprsShop as a passion-fueled vintage storefront on Etsy, running it entirely solo from 2020 to 2022. What started as a side project became a crash course in e-commerce—from curating inventory to building a brand voice rooted in storytelling. I handled every aspect of the shop from Product Sourcing, Photography, Copywriting, Inventory & Fulfillment, Customer Service, Data Analytics Social Media Rollout and much more….Read More